Личная информация
- Страна местожительства: Palestine
Информация
Diana Hassouneh is an Assistant Professor of Marketing at the College of Administrative Sciences and Informatics, Palestine Polytechnic University. She specializes in marketing education and research, contributing to the development of students’ skills and knowledge in business and marketing strategies.
Publications
2020 Hassouneh, D. (2020). ‘The use of social media as a marketing tool by small retailers: A qualitative study’, Journal of marketing communications, under review.
2018 Hassouneh, D., & Brengman, M. (2018). ‘shopping for virtual products: does user gender matter?’,11th International Conference on Business, Education, Humanities and Social Sciences Studies, May 1-2, 2018, Istanbul, Turkey.
Alriji, N., & Hassouneh, D. (2018). ‘Using Electronic Business Simulation Games to Enhance Students’ Learning at Palestine Polytechnic University: experimental study’, ,11th International Conference on Business, Education, Humanities and Social Sciences Studies, May 1-2, 2018, Istanbul, Turkey.
2016 Hassouneh, D. & Abu-Ayash, L. (2016). 'Green Marketing: Literature review and research agenda', 4th International Conference on Energy and Environmental protection in sustainable development, 6-7 April 2016, PPU, Hebron, Palestine.
2015 Hassouneh, D. & Brengman, M. (2015). 'Metaverse Retailing: Are SVW Users Ready to Buy Real Products from Virtual World Stores?', 12th International Conference on e- Commerce and Digital Marketing, 21 – 23 July 2015, Las Palmas de Gran Canaria, Spain.
Hassouneh, D. & Brengman, M. (2015). ‘Retailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics’, Journal of Electronic Commerce Research, 16 (3), 218-241.
Hassouneh, D. & Brengman, M. (2015). 'Are users of social virtual worlds willing to buy a real-world product from the metaverse? Working paper.
Hassouneh, D. & Brengman, M. (2015). 'Shopping for virtual products in Social Virtual Worlds: does users' real-gender matter? Working paper.
2014 Hassouneh, D. & Brengman, M., (2014). ‘Shopping Motivations and Behavior in Virtual Worlds: Shopping for Real and Virtual Products’, Masterclass & Doctoral Colloquium: Real Life in Virtual Worlds: Opportunities & Challenges, VUB, Brussels, Belgium, Dec. 12.
Hassouneh, D. & Brengman, M., (2014). 'A Motivation-Based Typology Of Social Virtual World Users', Computers in Human Behavior, special issue: Social media II, 33, April, 330-338.
2011 Hassouneh D. & Brengman M., (2011). ‘Virtual worlds: a gateway for SMEs towards internationalization’, Journal of Brand Management, special issue on digital and virtual world research on brands and marketing development, 19, 72-90.
Hassouneh D. & Brengman M. (2011). ‘Shopping in virtual worlds: Perception, Motivation,and Behavior’, Journal of Electronic Commerce Research, 12 (4), 320-335.
2010 Hassouneh, D. and Brengman, M. (2010). “Metaverse Retailing: developing a typology of store atmospherics”, VUB PhD Research day, VUB Auditorium, Brussels, May 28, Poster presentation.
2009 Brengman M. & Hassouneh D., (2009). ‘Virtual Store Atmospherics: An exploratory study in Second Life’, 9th triennial AMS/ACRA Retailing Conference, New Orleans, USA, September 30-October 3.
Hassouneh, D. and Brengman M. (2009). ‘Virtual World Store Design: Second Life Case Study’, ES-Navoringsdag, Auditorium Fortis, Brussels, Sep 18, Poster presentation.
2008 Hassouneh, D. and Brengman, M. (2008). ‘Virtual Worlds as a strategic international marketing tool for small and medium-sized enterprises’, EuroMed conference book of proceedings ISBN:978-9963-634-58-3, EuroMed Ecole de Management-Marseille, France, 284-295.
2007 Hassouneh, D. and Alrefaiyeh, M. (2007). ‘Exploring Virtual Reality potential in enhancing consumers’ shopping experience’, AGBA conference Proceeding, USM – Malaysia.
Courses
Introduction to Digital Marketing
Strategic Marketing
International Marketing
Integrated Marketing Mix
Sales Management
Specialty
Assistant Professor of Marketing at the College of Administrative sciences and Informatics
Specialized in Digital and Internationa Marketing, with special interest in Metaverse Marketing and Social Media Marketing
Presentations
Presentations:
2018 ‘Exploring opportunities offered by digital marketing for business enterprises’, 1st conference on electronic commerce and electronic marketing, 15-16/10/2018, Hebron Chamber of commerce and industry, Hebron, Palestine.
‘Shopping for virtual products: does user gender matter?’,11th International Conference on Business, Education, Humanities and Social Sciences Studies, May 1-2, 2018, Istanbul, Turkey.
‘Using Electronic Business Simulation Games to Enhance Students’ Learning at Palestine Polytechnic University: experimental study’, ,11th International Conference on Business, Education, Humanities and Social Sciences Studies, May 1-2, 2018, Istanbul, Turkey.
2014 ‘Shopping Motivations and Behavior in Virtual Worlds: Shopping for Real and Virtual Products’, Masterclass & Doctoral Colloquium: Real Life in Virtual Worlds: Opportunities & Challenges, VUB, Brussels, Belgium, Dec. 12.
2008 “Virtual Worlds as a strategic international marketing tool for small and medium-sized enterprises”, The 1st Annual EuroMed Conference European and Mediterranean Trends And Challenges in the 21st Century, EuroMed Ecole de Management-Marseille, France, Nov 17-18, 2008
2008 Vrije Universiteit Brussel, Market Research Course. Lecture presentation “Using Virtual Reality interfaces for E-commerce: opportunities and challenges”, April.
Awards
2018 The best paper award, 11th International Conference on Business, Education, Humanities and Social Sciences Studies, May 1-2, 2018, Istanbul, Turkey.
2008 Ph.D. scholarship, Erasmus Mundus ECW Scholarship, EU.
1999 BA scholarship, Ministry of Palestinian higher education
Достижения и награды
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